creative

CREATIVE INDUSTRY

In this new economy based on innovation and globalization, progressive leaders acknowledge that creativity now drives global competitiveness. As a result those countries that can develop and foster an environment in which creativity can flourish will be able to efficiently drive economic development success.

The Government of the Republic of Trinidad and Tobago’s recognizes this new economic paradigm. Its interest in the Creative Industry derives from the obvious need for the country to diversify its economy away from an over-dependence on revenues generated from the petrochemical sector. The volatility of the commodity and services sectors in light of the recent global recession has also served to underscore the urgency with which mono-economic approaches to development have to be ameliorated. The Creative Industry presents itself as one of the potential areas to hinge future efforts at sustainable development.

The Creative Industries is defined as ‘the interface between creativity, culture, economics and technology as expressed in the ability to create and circulate intellectual capital, with the potential to generate income, jobs and export earnings while at the same time promoting social inclusion, cultural diversity and human development’ according to UNCTAD’s 2008 report Creative Economy.

The Creative Industry of Trinidad and Tobago cluster comprises the following eight (8) subsectors/niche areas:

The Ministry of Trade and Industry has been given responsibility for the following subsectors as a priority for business development and economic diversification:

Music

Film

Fashion

KEY FACTS

Music

The Music Industry of Trinidad and Tobago is ever-evolving and it is now ripe for dynamic, purposeful and sustainable plugs in the right direction. While there is still a mindset that local music consists only native genres (calypso, soca, rapso, chutney, pan music and the like), there is now a new, persistent paradigm: local music can be a song of any genre, once it is birthed in the heart and mind of a Trinbagonian. As such, the emergence of strong footholds in local pop, jazz, hip hop, RnB and other globally trending genres has revolutionized the horizon Trinidad and Tobago’s Music Industry now looks toward.

Although people in many countries are exposed to music on an almost daily basis, there is very little understanding on the economics and operations of this dynamic economic sector. According to one study undertaken by the Ministry of Trade, Industry, Investment and Communications in 2004, the Music Industry which has been classified as a subsector of the Creative Industry is estimated to generate TT$169,000,000.00 annually and employs some 5,600 persons.

Following in the footsteps of such greats as the Mighty Sparrow, Kitchener and Calypso Rose, some artistes such as Machel Montano, Kes the Band, Bunji Garlin, Positive, Jointpop, Orange Sky and other Trinidadian artistes are making significant inroads to achieving international recognition and success for their respective genres. Trinidadians such as Nicki Minaj and Trinidad James are also being featured in the international forum and receiving media coverage which all helps to promote the country’s brand of Music.

Fashion

Trinidad and Tobago has long been recognized as a leader in the fashion industry in the Caribbean. This reputation is built on a tradition that includes skilled tailors, seamstresses and patternmakers although much of these earlier successes remain undocumented.

During the period 1960-1985 there was a vibrant garment industry in Trinidad and Tobago. In 1978, 130 garment-manufacturing firms were registered with 7,000 persons being employed in the sector. Simultaneously, the economy experienced a burgeoning fashion industry, with a range of successful local fashion designers emerging in the 1980’s and 1990’s.

Notable brand names emerging in the industry include Maurice Sedwell, Bespoke Tailor of Savile Row, Heather Jones Designs, Claudia Pegus Designs, Meiling, Radical Designs, The Cloth, Millhouse Clothing, add & Eastman, Earth Member 4 Life, Peter Elias, Francis Hendy, Ria’s Handbags by Ria Ramkissoon, Janouras Custom Design, Sacha Cosmetics, Cher Mere and more recently, Anya Ayoung Chee, winner of Season 9 of the “Project Runway” Lifetime TV programme.

Currently, there are a host of other designers who are developing their skills and expertise and many of them have experienced varying levels of success both regionally and internationally.In 2014 the local Fashion Industry consisted of 210 companies which employed over 1465 persons and generated in excess of TT$266,350,000”

Film

Trinidad and Tobago’s Film Industry emerged in the late 1950s and by the late 1970s there was a small amount of local productions, which included both feature films and television programmes. Trinidad and Tobago boasts of unique country features and an ideal geographic location. In this regard, Trinidad and Tobago possesses substantial resources for the production of feature films such as a variety of contrasting location sites all within close proximity to one another as well as experienced production crews. As a result of these resources, over a period of almost sixty years a number of international feature films have been shot on location in Trinidad and Tobago in spite of other more competitive locations in the Caribbean Region. Improvements in technology specifically the advent of low cost high definition video cameras in the 21st Century, has led to the production of several local feature films in Trinidad and Tobago.

As of November 2014, Trinidad and Tobago film industry consisted of forty-five (45) production companies, eight (8) post production houses and three (3) distribution companies and seven (7) television stations. During the period 2007-2016, Trinidad and Tobago earned revenues of approximately TT$37,000,000 from eleven (11) film crews shooting on location

Some of these feature films include:

  • “Heavens Knows Mr. Allison” Robert Mitchum, Deborah Kerr (1957);
  • “Fire Down Below” Robert Mitchum, Rita Haywood (1957);
  • “Swiss Family Robinson” John Mills, Dorothy Mc Guire (1960);
  • “Gold of the Amazon Women” (1979);
  • “The Last Island” (1991);
  • “The Phoenix and the Magic Carpet” Peter Ustinov (1995);
  • “Angel in a Cage” (1998);
  • “The Mystic Masseur” (2001);
  • “Calypso Dreams” (2002)
  • “Contract Killers” (2008)
  • “Home Again” Tatyana Ali (2012)
  • “Girlfriends’ Getaway” (2014)

SUPPORT FOR THE SECTOR

The Ministry of Trade and Industry incorporated the Trinidad and Tobago Creative Industries Company on the 18th of July 2013 with a mandate to stimulate and facilitate the business and export development of the Creative Industry in Trinidad and Tobago to generate national wealth. Three (3) subsidiary companies under the ambit of CreativeTT are:

  • Trinidad and Tobago Music Company (MusicTT)
  • Trinidad and Tobago Fashion Company (FashionTT)
  • Trinidad and Tobago Film Company (FilmTT)

These entities are responsible for the implementation of Business Development initiatives geared toward capacity and export growth in these subsectors.

RELEVANT LINKS

The Production Expenditure Rebate Programme:

http://www.trinidadandtobagofilm.com/docs/Production%20Rebate%20Criteria_finalf.pdf
Trinidad and Tobago Creative Industries Company Limited:
https://www.facebook.com/CreativeTT/
http://www.hautecaribe.com/