Consumers are advised that of the two (2) pricing methods that exist, there is no general rule of thumb that one method is better than the other. The preferred method will always be the one that offers more value for money for consumers at the time of purchase. To illustrate this, assume a consumer wishes to purchase a 5lb chicken at a poultry depot that uses the live weight pricing method. Using the total average price per lb of $6.78 and an average pluck and gut fee of $15.14, a 5lb bird will cost the consumer $49.04 (5 x $6.78) + $15.14).
However, it is estimated that, on average, 20% of the live weight of the bird is lost in the pluck and gut process. Therefore, when purchasing a 5lb bird for $49.04, the consumer will actually get a bird with a weight of around 4lbs after processing. This translates to a final price of around $12.26 per lb for the actual bird. Estimated final prices for other similar weights are shown below:
| Live Weight |
Average price per lb $ |
Price per bird inclusive of pluck and gut* $ |
Dressed weight (20% loss) |
Final price per lb to consumer $ |
| 6 lbs |
6.78 |
55.82 |
4.8 lbs |
11.63 |
| 5 lbs |
6.78 |
49.04 |
4.0 lbs |
12.26 |
| 4 lbs |
6.78 |
42.26 |
3.2 lbs |
13.21 |
| *15.14 pluck and gut |
As always, the CAD is interested in safeguarding not just the economic well-being of consumers but their health interests as well. Accordingly, consumers are advised to always:
- Compare prices across poultry depots;
- Ensure that the premises of poultry depots are maintained in a sanitary condition and that there is running water;
- Ensure that handling is done in a safe and sanitary fashion;
- Ensure that processed chicken is free of all entrails and is not discoloured; and
- Ensure that you, and the establishment where you shop, are following all Public Health Protocols.
